WE ARE DESIGN
From the use of rattan at the very beginning to the use of new materials later on, our path has been intertwined with design. We fully support professional Spanish and international designers who have created products which bring together beauty, elegance, luxury, and innovation.
Global Vision, Global Brand
POINT is the result of the drive of four generations who have personally shaped our history over the last 100 years. In every thread, in every knot, in every curve of every design we can glimpse, like a window into the past, the evolution of outdoor furniture design. A hundred years of history creating a global brand that is present in over 70 countries.
OUR BEGINNINGS
POINT’s century-long history is the product of passion for design, an innovative and international vision, and the tireless quest for excellence in the quality of our products.

In his workshop, founded in Gata de Gorgos (Alicante) in 1920, José Pons Pedro started an exciting project where he put to use his passion and the knowledge of wicker weaving he’d learned in Argentina. This artisan work with an international outlook slowly became a philosophy of life from early in POINT’s history.

POINT has always stood out for its emphasis on design as a badge of identity and the driving force behind the brand’s growth. The second generation brought the company the technical expertise of master craftsmen in the hand weaving of rattan.

GLOBAL PRESENCE
In the ‘50s, the vision of Juan Bautista Pons, son of the founder, led the company to undertake a strategic international expansion. In addition to exporting its products, it also set up its own production plant in the United States to be closer to the market.
 
The ‘70s were distinguished by the creativity of the designer and artist Gabriel Pons, who refined and modernised the production of rattan furniture and grew to be a leading force in Valencian design over the decade.

Aesthetic and functional design enabled POINT to consolidate its position in the international markets where its products had already penetrated. Design brought a qualitative leap forward in its products. A more open and innovative approach was taken towards

Design brought a qualitative leap forward in its products. A more open and innovative approach was taken towards colour and upholstery, and the incorporation of new materials.

The ‘80s marked a new chapter in the company’s story. Restrictions placed by Southeast Asian countries on the exportation of raw materials, specifically, rattan, to enhance finished goods forced the company to reinvent its production processes.

Manufacturing was switched to Vietnam, a market which allowed the company to make serious inroads into Asia under the global, forward-looking vision of the fourth generation of the Pons family.

Design and internationalisation have also been the hallmark of recent years, with close to 1,000 projects in some 70 countries and branches in Europe, the United States, Asia, and the Middle East. 
colour and upholstery, and the incorporation of new materials.

Innovative Design
POINT has managed to create collaborative links with an extensive list of designers, who have contributed their talent and ideas to the company’s catalogue.  

Pepe Arcos, Lluís Vidal, Alfonso Gallego, Gabriel Teixidó, Juan Santos, Joaquín Homs, Ximo Roca and José Manuel Ferrero from Studi(H)ac, Esther Campos, Francesc Rifé and Vicent Martínez are just some of the names on a long list of designers who, side by side with the large family that is POINT, have defined the past, present and future of this pioneering and committed brand.

The company has created a history of innovation thanks to the trust it has put in external designers, their extensive knowledge of raw materials and their possibilities and ability to evolve, as well as the creation of new materials that can offer new solutions and withstand the passing of time and adverse weather conditions. POINT offers products that respond to new needs, trends, fashions and uses in a world where enjoying the outdoors is something that always brings us well-being and happiness.